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KIDO

Meet the Kid O Founder - Lisa Mahar!

“Children are the most inventive, humorous, eccentric creatures on the planet.”

As founder of Kid O Toys, Lisa Mahar spent every day working to cultivate these qualities, which are natural in all kids. Kid O Toys are informed by research into childhood development as well as Lisa’s professional training in architecture, which gave her a versatile, interdisciplinary skill set required to work in a wide range of creative disciplines, including graphic design, photography, and industrial design.

Before it was a toy company, Kid O was a toy store in New York City’s West Village. The retail location specialized in products that encouraged kids to be creative, confident, and independent. Lisa developed the store’s minimalist interior in defiance of the idea that children are maximalists at heart. The store’s concept proved a success, and in 2008 it was recognized by New York Magazine as the “Best Toy Store in New York.”

The first Magnatab (Uppercase A-Z) was made for her five-year-old son, who had been struggling with writing and reading in school. Lisa observed that her son was only using written worksheets to trace the letters and realized that simply wasn’t engaging him enough. Inspired by educational philosophies developed by Maria Montessori-a leader in children’s education-Lisa developed a multi-sensory magnetic tablet that has tactile, auditory and visual cues to help solidify learning. The Magnatab was revolutionary in that it taught all kinds of learners to write in a natural and engaging way. In 2008, Kid O produced its first product line, which included the Magnatab, their best selling product to date.

As technology became ubiquitous in our lives-and in the toy aisle- Lisa challenged herself to incorporate new technologies into her toys while staying consistent with her belief that when children’s play is powered by their own imaginations, they’ll develop skills that will last for a lifetime. Her solution was the Myland line, a series of toys that incorporate some technological elements without limiting possibilities for open-ended, creative play. Like other Kid O products, the Myland aesthetic reflects Lisa’s background in design and architecture and places an emphasis on simplicity, craft, and modern design.

In 2018, Kid O was acquired by the toy company PlayMonster. Lisa is excited for the next step in Kid O’s journey and says, “My first son’s natural curiosity sparked my imagination and inspired Kid O. I think becoming a mom made me a better designer, and being a designer made me a better mom. Embracing both roles led me to create toys that encouraged the natural inventiveness, humor, and discovery I saw in my son every day. 14 years later, I am delighted PlayMonster will continue Kid O’s mission to help kids make sense of the world around them.”


Kid O

Kido
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  1. 0-9 Numbers & Shapes Magnatab
    K10606
    Price: $30.00 Quickview

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  2. 0-9 Numbers Magnatab
    K10347
    Price: $30.00 Quickview

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  3. A-Z Lower Case Magnatab
    K10610
    Price: $35.00 Quickview

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  4. A-Z Lower Case Magnatab
    K10346
    Price: $35.00 Quickview

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  5. A-Z Upper Case Magnatab
    K10609
    Price: $35.00 Quickview

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  6. A-Z Upper Case Magnatab
    K10342
    Price: $35.00 Quickview

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  7. Air Plane Blue
    K10366
    Price: $25.00 Quickview

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  8. Bird Whistles
    K10381
    Price: $5.00 Quickview

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  9. Bubbimals
    K10457
    Price: $7.00 Quickview

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  10. Fox Wobble
    K10386
    Price: $10.00 Quickview

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  11. Free Play Magnatab
    K10607
    Price: $30.00 Quickview

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  12. Free Play Magnatab
    K10348
    Price: $30.00 Quickview

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  13. Glow in the Dark Magnatab
    K10468
    Price: $40.00 Quickview

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  14. Go Car Blue
    K10341
    Price: $15.00 Quickview

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  15. Go Car Glow in the Dark
    K10470
    Price: $15.00 Quickview

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  16. Mini Speedboat
    K10472
    Price: $10.00 Quickview

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  17. Myland Car
    K10462
    Price: $50.00 Quickview

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  18. Myland Fire Truck
    K10485
    Price: $55.00 Quickview

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  19. Myland Horse
    K10464
    Price: $30.00 Quickview

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  20. Myland HouseBoat
    K10465
    Price: $60.00 Quickview

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  21. Myland Hudson Rattle Dog
    K10486
    Price: $30.00 Quickview

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  22. Origami Color Changing Boats
    K10487
    Price: $20.00 Quickview

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  23. Owl Wobble
    K10388
    Price: $10.00 Quickview

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  24. Pen
    K20000
    Price: $5.00 Quickview

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  25. Safari Bead Tilts
    K10490
    Price: $3.50 Quickview

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  26. Spinning Tops
    K10380
    Price: $2.00 Quickview

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  27. Tempo Music Set
    K10445
    Price: $28.00 Quickview

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  28. Whale Squirt Toy
    K10463
    Price: $17.00 Quickview

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28 Items

per page
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