In 2002, French designer and mother of two, Rebecca Campora founded 7 A.M.® ENFANT.  The company offers a variety of versatile, urban and stylish outerwear baby accessories that combine clever designs, quality materials, and fashion-forward fabrics.   Rebecca’s aesthetic is based on accessibility and simplicity, while also being cutting edge. Her keen sense of style and ability to anticipate trends is conveyed through the contemporary look and feel that stylish, urban parents have come to know and love. Take a look around NYC, LA, Paris and almost any other sizable city on the globe and you’re sure to see parents and kids sporting 7A.M. products.   As a mother, an entrepreneur and a designer, Rebecca strives to leverage the 7AM brand as a vehicle to push forward social movements that represent the fundamental values and integrity that are woven through all aspects of her life. She is passionate about being a cruelty-free company and parents can rest assured that all 7AM products are 100% vegan and no animals were harmed in the process.   Rebecca is grateful to call New York City home. The city’s vibrant culture is reflected in the brand’s designs and she’s is constantly inspired by the cosmopolitan, eclectic and colorful vibe that can only be found in NYC.

Why 7AM?

“7AM...a moment of tenderness with the family, before the daily routine and the hectic rhythm of transit, work, meals, and school activities. 7AM is a time to relax - could be in bed or at the breakfast table. It is a time where everything is yet to come; a symbolic time of optimism and positivity - the beginning, the start of something new…”

Children's Rights 

7AM is all about designing safe, modern products for children. Our founder, inspired by her own children, passionately believes every child should be encouraged to be authentic, to think freely, and to live to the beat of their own drum. She designs products that children can wear as a form of self-expression. We believe every child deserves to grow up in a safe and nurturing environment where they are celebrated, supported, and loved.

Women’s Rights 

As a mother and a female entrepreneur, 7AM’s founder is compassionate, headstrong and fiercely independent. She advocates for women’s rights and the fundamental belief that women’s rights are human rights. We believe all women deserve to be treated with respect, dignity, and equality as well as afforded equal pay, education, and opportunity. “In this century, women’s rights is not a revolution  - it’s just logical that women ARE equal. In this country we must stick together and support the rights of other women because there are some parts of the world, where women are still not given a voice.”

Animal Rights 

7AM loves life and we’re proud to be a PETA certified, 100% vegan company. We firmly believe no animal should be harmed in the name of fashion, beauty or entertainment. We’re dedicated to protecting animals by using the highest quality vegan and cruelty-free materials to produce stylish products that are both functional and fashion-forward.